The Korean bestseller — a single bottle that replaces baby shampoo, body wash, and face cleanser. Its coconut-derived mild surfactants cleanse thoroughly without stripping the skin's natural lipids, while ceramide and hyaluronic acid leave skin visibly softer after every bath.
WHY RETAILERS LOVE IT
• Loved by 10+ million Korean families — the country's top-selling baby wash for 5+ consecutive years
• Tear-free formula clinically tested safe around baby's eyes
• pH 5.5 exactly matches baby's natural acid mantle — does not disrupt the microbiome
• One bottle serves the whole family — no need for separate shampoo, body wash, or face cleanser
HERO INGREDIENTS & TECHNOLOGY
• 6-Ceramide MBL System: Six types of skin-identical ceramides (1, 2, 3, 5, 6I, 6II) that reinforce the skin barrier at a structural level — the same lipids that form the "mortar" between skin cells.
• ECO SILKOSE™ Triple Hyaluronic Acid: Three molecular weights of hyaluronic acid that hydrate at surface, mid, and deep dermal layers simultaneously for all-day plumpness without heaviness.
• Deep-Sea Mineral Complex (200m): Harvested from 200m-depth ocean water containing 70+ trace minerals — supports microbiome balance and electrolyte replenishment in delicate newborn skin.
• Lactobacillus Ferment Filtrate: Probiotic-derived ferment that strengthens the skin's natural microbiome, reduces redness and irritation, and enhances product absorption.
• Coco-Glucoside & Lauryl Glucoside: Plant-derived mild surfactants from coconut — remove dirt and oil without harshness.
• Panthenol: Added to the wash so skin is conditioned even before moisturizer is applied.
CLINICAL VALIDATION & CERTIFICATIONS
• EWG VERIFIED™ — 100% Green-rated ingredients (zero Red or Yellow rated)
• German DermaTest Excellent Rating (independent clinical testing)
• Pediatrician-tested and approved for newborn-sensitive skin
• Vegan Certified — zero animal-derived ingredients
• 20-FREE Formula — no parabens, sulfates, mineral oil, artificial fragrance, or harsh preservatives
• ISO 22716 GMP-certified manufacturing facility
HOW TO USE
Pump 1–2 doses onto a wet washcloth or directly into palms, lather, and apply to baby's hair and body. Rinse thoroughly. Follow with Ato Cream or Ato Lotion for full moisture routine.
BEST RETAIL POSITIONING
Any retailer serving new parents, from independent baby boutiques to pharmacies. A strong attach product — customers often add moisturizer, oil, and balm to complete the bath routine.
PRODUCT SPECIFICATIONS
• Brand: Mongdies
• Origin: South Korea
• Certifications: EWG Verified, DermaTest Excellent, Vegan Certified
• Formula: 20-FREE (no parabens, sulfates, mineral oil, or artificial fragrance)
• Shelf Life: 36 months sealed / 12 months after opening
• Size: 400ml (Family size)
• Texture: Creamy lather, rinses clean
• Dispenser: Pump top
• pH: 5.5 (skin-matched)
• Fragrance: Light botanical scent (hypoallergenic tested)
ABOUT MONGDIES
Mongdies is South Korea's #1 baby skincare brand
